SPOTIFY - SALVA O MEU VERÃO - “Mental Wellness”

Together with Brazilian agency Soko, we have created these fun and fresh animations where the idea is to transform rather dull moments in happy and cheerful, and of course, this vibe, only Spotify can achieve. With this being a campaign for the summer, our characters and elements are portrayed as floats, since it’s one of the most fun and playful items to go along with hot sunny weather and swimming pools.

In the first spot, we have our quirky and charismatic character, our Pink and Purple Hands.
In the second spot, we move to a barbecue scenario, beginning a little tedious, but as soon as Spotify is turned on, it becomes a wild and fun party.

To complement the 2 main animations, we have have created shorter pills with the separate elements.

Here’s the great team behind this campaign.

CREDITS

Creative Agency: SOKO
Founder and CEO/CCO: Felipe Simi
Co-CEO: Brisa Vicente
CCO: Rafael Ziggy
CDO: Diego Limberti
Executive Creative Director (ECD): Rafael Alves
Creative Leader: André Savastano, Talita Cardozo
Art direction: Heloísa Lima, Michael Arafat, Yannick Falisse
Motion: Vinicius Lavor
Redação: Arthur Zambone, Bruna Lemes, Marcus Roig, Matheus Rocha
Content Leader: Fernanda Gimenes
Content: Lucas Simpólio, Gabriela Etchart, Leonardo Araújo, Giovanna Mozelli, Rosa Luz, Vitória
Cruz
COO: Felipe Belinky
VP of Service: Renata Cintra
Head of Service: Francisco Branco
Account Director: Flávia Andreucci
Operations Leader: Christiny Anastassiadis, Felipe Jurdi
VP of Production: Larissa Kubo
Project leader: Leo Borelle
Projects: Nayara Garbelotti, Evelyn Matos, Camila Reis, Paula Mazini
VP of Impact: Gabriela Rodrigues
VP of Strategy and Connections: Ana Cortat
Head of Strategy and Data: Mariana Cordeiro
Strategy Group Leader: Munique Lima
Strategy Leader: Juliana Cimeno
Strategy: Lorena Brito
Data Science: Matheus Facci, Lidia Bussiman, Gustavo Cruz
Head de Paid Connections: Guilherme Horácio
Mídia: André Chiapetta, Luana Lima, Marcos Oliveira, Marília Machado, Gustavo Ricardo, Thalita
Santos, David Thaens, Danillo Florencio, Brunna Zurlo
Especialista de Business Intelligence: Teca Barros, Luiz Miranda, Cinthia Guimarães, Thales
Fonseca
Head de Broadcasting: Fabiane Abel
Broadcast Leader: Kiki Ferreira
Broadcast Senior: Priscilla Sampaio
Broadcasters: Liz Vieira

Studio:
Projects, Studio: Thaline Malvezi, Isabella Andrade
Art direction, Studio: Caio Martins, Larissa Amoras
Motion, Studio: Yasmin Cruz, Patricia Lima, Camilla Ribeiro

Production: Zombie Studio

Director: Paulo Garcia

Executive Producer: Natalia Gouvea

Executive Creative Director: Daniel Salles

Producer Director: André Carvalho

Producer: Malu Marquez

Client Services: Stephanie Wang

Art Director: Paulo Garcia

CGI Director: Leandro Marcelino

CGI Technical Director: Alisson Perin, Wesley Oliveira

Agenda Coordinator: Kira Nayana

Storyboard and Animatic: Horácio Gama, Luís Silva, Samuel Rodrigues

Concept Artist: Horácio Gama, Luís Silva, Samuel Rodrigues, Thais Emily

Lookdev: Cláudio Jr., Bruno Peres, Douglas Silva, Fernando Azulini

Lighting: Letícia Fagundes, Rafael Vargas

Technical Model Supervisor: Raul Sales

Model: Vitor Semeghini, Leo Sakamoto, Danilo Silva, Hugo César, Paulo Lima, Pedro Hortêncio, Ricardo Alves

VFX: Gabriel Marcondes, Milena Neres

Rig: Tamires Garcia

Animation Supervisor: Alex Ferreira Simões

Technical Animation Supervisor: Gustavo Figueiredo

Animation: Lucas Barbosa, Jeffry Syapuhtra

Assembler: Enrique Pedretti, Carol Nicolletti, Matheus Lopes, Rafael Vargas

Composition: Letícia Fagundes, Carol Nicolletti

KVs Composition: Rafael Vargas, Carol Nicolletti

Motion Graphics: Vinicius Kahan

Edition: Fábio Mota

Art Designer: Kaike Gouvea

Financial: Alessandra Cena

TI: Gabriel Paixão, Rodolfo Cultiz

Audio Producer: Evil Twin Music
Musical Direction: André Faria, Murilo Faria, Peter Sauces
Musical production: Luiz Ortega
Sound Design, Mixagem e Finalização: Rafael Vieira, Gustavo Boselli, André D’Avila, Niper, Paulo
Ribeiro
Voiceover: Leleto
Service/Coordination: Manoella Coelho da Fonseca, Letícia Brito, Juliana Tangary, Thaís
Becker